Benefits of Cohesive Branding
Branding is a word that is thrown around with a lot of different context. Branded photos, branded content, brand strategy, brand identity, and the list goes on. But what does it all mean? That’s a loaded question, with an answer too long for a quick blog post. However, here is our take on branding and the benefits of having a cohesive brand.
Branded Material Streamlines the Design Process. That means that when you invest in a professional to curate and put together your business branding, you have branded fonts, branded colour palettes (hex codes which are crucial to your website matching up) and of course those branded logo files. Having all of those materials available to you is a game changer. It allows you to hire just about anyone, send them your brand guidelines and ensure that what they are putting together looks ‘on brand’ with the rest of your existing material.
Pro Tip: Take it a step further and invest in brand photography and your photos will look the part as well. Or take a more cost-effective route and use the Adobe Lightroom App and find/buy a preset that you love and utilize that free app any time you need to edit a photo. All of your photos will have a similar look and feel as well.
Get Results with a Strong Visual Identity. When your business showcases a strong visual identity with branded logo formats, matching fonts and colours, etc. The public begins to see a professional company that has invested in their business, and that can result in more sales and bookings. The investment in proper branding helps to promote your business and gain trust from potential clients that you are a professional.
Prove Longevity by Investing. With cohesive branding, it demonstrates that you are here to stay. You care about the long term affects of your company’s visual identity and how your business is perceived. You now have a competitive edge because your branding differs from the competition and sets you apart. You are easily recognized by your logo, colours and even fonts!
A Foundation of Trust, Built on Recognition. When you have a brand that is easily recognized and one that becomes memorable, it helps build loyalty and trust with your audience. The repetition of presenting your business time and time again ‘on brand’ and in a way that demonstrates continuity, means you’re one step closer to people knowing what services or products your business provides and thinking of you for their next purchase/hire. Get ready for that next call, email or sale - because having a cohesive brand will start to provide some revenue!