Logo Development
Logo Development
Timeframe 4-6 Weeks
This is the part where we create a ‘custom’ logo that sets you apart within your industry and provides your target audience with your visual identity. Logo development ensures you have different versions of your logo whether it’s horizontal vs. stacked versions, coloured vs. black and white and of course ALL of the file formats that you need for all of the different outputs you may have! Your new logo will be ready to use and the copyright is passed along to you.
Includes (but not limited to)
- Consultation + Questionnaires
- Competition Analysis
- Curated Font Selection
- Thumbnail Sketches
- Logo Design + Spec Sheet
- Colour + Black / White Versions
- Variety of Logo Formats
- Logo Format Guide
- Copyright to the Design
Add On’s
Business Card Design
Stationery (Branded Envelopes, Letterhead, etc)
Thank You Cards
Hang Tags
Social Media Posts
Launch Material
Product Labels
Email Signatures
Are you curious about all of the various logo formats we provide?
We’ve put together a FREE reference guide, just for you!
The process
Working Together
Consult + Questionnaire
You’ve filled out our contact form, and we have discussed your project needs. We send you a questionnaire that provides us with even more insight on your business and your style and from there we provide you with a custom proposal.
Onboarding Email
The proposal has been accepted, the contract signed and the retainer has been sent! Congratulations you’ve solidified a spot in our calendar, and you’ll receive an onboarding email welcoming you to the process with Sweeney Curations and laying out what to expect in the coming weeks.
Font Selection
Everyone has a style, and to ensure that we are starting off on the right foot, we will be presenting you with several options for potential fonts that represent your brand. We’ll ask for your input to ensure it represents your business in a way you’re proud to showcase to your own clients!
Thumbnail Sketches
We’ve researched your industry and sketched out potential logos for your business with your vision in mind. This is the part where we bring it all together and present you with potential logo designs.
Coloured Version
We actually don’t provide the thumbnail sketches in colour; we believe a great logo should be able to be showcased in black and white and therefore we want you to love it before we add colour! We also don’t want you to select a logo design because you’re placing a bias on the colour - so we don’t add colour until we have your logo design selected!
Final Formatting + Delivery
Behind the scenes, we are putting the final touches and perfecting the design. Finalizing the logo and it’s various components, formatting all of the files you’ll need for all the different outputs, creating a logo spec sheet for you to reference and of course creating any of the add-on’s to deliver with your final files!
Featured Work
“Amber went above and beyond to create a logo that was both professional and had so many meaningful personal touches to us. Her professionalism and attention to detail is unmatched and we are so satisfied with investing in her services and would highly recommend! ”
—cameron and mandy mcgregor
Frequently Asked Questions
+ What is the difference between logo development and branding?
Although branding packages include logo development, it is on an entirely different level. Logo development is solely creating a logo and providing it to you in all the applicable formats you'll need, inclusive of a stacked and vertical version. While branding creates a visual identity as a whole, inclusive of a branded colour palette, complementary fonts to use across all of your marketing material and an entire logo set which means your logo has a variety of versions to use for different outputs; think stickers, profile photos, apparel, vehicle decals, etc. Still not sure? Set up a consultation with us and we will let you know which direction your business should take.
+ How are my final files delivered?
We send the final files over via a Dropbox Link and ask that you download directly to a laptop and save the folder accordingly. If requested & for a small additional fee - we will upload the files onto a USB stick and mail it out to you.
+ Does the pricing include printed materials?
No. Unless otherwise stated the pricing is for the design work and printing fees will be quoted on a requested basis.
+ Is there a cap on revisions?
We will touch further on our processes in the consultation process. There are several factors that go into answering this question, but we aim not to and usually do not need to place a cap. However, we retain the right to add one and it is dependant on several factors.
+ Is the printing done in house?
We have several printers that we work hand in hand with to bring your designs to life via print and strongly encourage printed material to be ordered through us to ensure a flawless process and end result.
+ Do you provide consulting services?
Yes, on an hourly basis. We have several clients that contact us regularly to develop marketing plans and strategies and to decipher which graphic design services would provide the most value for their business in the upcoming month(s). Reach out today.
+ Do you offer web design?
No, however we will happily refer you to one of our trusted industry leaders that we work with regularly and who reflect our minimalistic style.