CGS Construction Ltd. Branding

Business owner Chris wanted a brand developed for his construction company that was both bold and strong with an original and male driven design. He came to us with the sole request of using a burnt orange and grey colour palette and let us get creative. We created the symbolmark to reflect the CGS in a less than obvious manner and you can see the formation of the characters, while the ‘s’ resides within the negative space of the linear C and G. Rough edging to the company name shows a deconstructed look that suits the business.