Hometek Designs Inc. Rebranded

Meet architectural designer Nathaniel Lefebvre, an entrepreneur that has built a reputable business over the last several years; Hometek Designs Inc. With constant referrals & return clients, this business has grown to be recognized as a high level architectural design firm and it was time to elevate their visual identity to match the level of service being provided.

The primary logo was developed playing on the design principle of closure. This is where the mind sees an H and even a T but everything is based on negative space and shape. There are angles and linear elements to this particular icon, all symbolic of the architectural design industry. It was constructed by shadowing two H’s and in turn created an H, a T and even an N for Nathan was created - although that part of the design was unintentional!

The square elements in the submarks provide balance, structure and are tied directly to the industry. Did you notice the H and T within the icon itself? What about the N?