Wild Child Apparel Branding
This female founded business approached us with a story of how we are all warriors, we all have a battle that we are fighting in life and their perspective was fully encompassed in the shaping of their brand. With dark and moody, mixed with a brightness the colour palette was created. The linear edge to their logo set was inspired by warrior ‘batons’ and the fact that no matter where life takes us, we end up back on the ‘straight and narrow’, which represents honest and moral behaviour. Don’t miss out on their amazing and inspirational collections, check them out at wildchildapparel.com.