Elsewhere by Laura Rebranded

The primary logo was developed to incorporate both a bold, yet simplistic visual identity. The icon was designed to showcase a scripted ‘E’ that also appeared to look like a location pin, however it resulted in also having ties to an ‘L’ for Laura herself. Laura’s approach as a travel designer is very collaborative, and her client itineraries are often inclusive of several destinations. This is where the custom ‘W’ in the wordmark was created to showcase that collaborative approach, as well as represent the crossroads of travel.

The sleek, modern & timeless font selected is complementary to the handwritten script that further enhances that personalized approach to the travel itineraries Laura curates. Looking to travel somewhere in the near future?

Embrace elsewhere and contact Laura today!