FLOW Health & Performance Branding

This brand was brought to life with athleticism in mind and mobility being at the top of the list. Attracting clients that want to achieve personal goals and challenges, willing to invest in proper healthcare to reach their highest potential. This multidisciplinary clinic sets the bar high and offers clients a range of services to help them achieve their athletic goals. This is a high level clinic, full of experienced healthcare professionals inclusive of hands on treatment programs, we created a brand strategy that targets athletes and individuals that are interested in seeking professional treatment. The branding is packed with meaning and fuelled by imagery that provides that sense of adventure.

The primary logo was developed to display the perfect circle which is symbolic of commitment; clients are committed to feeling limitless and reaching their optimal health within the care of the FLOW Health & Performance team. The negative space within the icon is the outline of the Ottawa River throughout West Carleton (Ottawa) and doubles as a symbol for overcoming obstacles, challenges and uneven terrain as it takes on the image of a mountain and/or uneven pathway the you embark on. The design fully encompasses setting goals and achieving them, resulting in coming full circle with the help of the incredible health team at FLOW. Be sure to check them out flowhealthandperformance.ca