Four Jays Rentals & Propane Rebranded

We created a completely original symbolmark for this company; take a closer look at the number 4 and the slanted J in the symbolmark. Did you notice that right off the bat? This business is located in the small town of Chester, NS which is famous for the Chester boat races. So we played with the shape of a sailboat as well, along with the concept of the roof of a building to represent all of the building supplies they carry. As if the symbolmark wasn’t packed with enough hidden meaning already, we wanted to include the shape of a triangle to represent the peak of the building where the business is located, and include the triangle as it is the strongest shape. It represents strength and this business is helping supply the tools and supplies to build lasting and strong builds.