KOTi 28 Rebrand

A rebrand of the well known Gallery Gift Shop, that honoured the new ownership that took place in September 2022. The ‘K’ was angled to be indicative of the roof line of a home, as KOTi is the Finnish word for ‘home’. The ‘O’ turns towards the ‘K; symbolic that the community (representative of the ‘o’ itself) turns towards KOTi 28 to shop for home goods. The intentionally placed dot on the ‘I’ represents pronunciation and emphasis on the word KOTi, while also tying towards interior spaces.

The number 28 stands boldly on its own, and is slightly larger than the other characters. Being representative of new opportunities and a symbol of balance, we have prominently placed it within the wordmark. It is attached in all other submarks as a nod towards teamwork, collaboration and community that are taking shape in the stores new chapter and ownership change.

This project has been full scope, everything from signage, tags, gift cards, business cards, gift wrap and the list goes on, has been rebranded to capture Angie’s vision for KOTi 28. Our hope is that you’ll venture out and visit this beautiful new store in Arnprior and see the beautiful selections first hand.