Metagnosis Consulting Inc. Rebranded
Introducing the new brand identity for Metagnosis Consulting, developed and packed with meaning to showcase the approachable & knowledgeable consultants that make up this incredible team. The word ‘meta’ has many meanings but being an acronym for ‘Most Effective Tactic Available’ speaks volumes to the effective insight & strategy that the Metagnosis team delivers.
‘Gnosis’ is the common Greek noun for knowledge and we’ve included the Greek symbol for ‘Delta’ which represents change directly within the icon. The icon also represents the pillars to a strong business foundation; a foundation that this powerful consulting team only strengthens when you work with them.
Established in 1999, Metagnosis Consulting Inc., has continued to grow from a group of 2 to 16 Associates. The combination of highly qualified, carefully vetted professionals with over 70+ years of combined experience, ensures that Metagnosis is an industry leader in change management.
We have worked hard to create a brand identity that would encompass the highly sought after team of professionals, while ensuring that the design and brand elements were both prestigious but accessible, all at the same time.
While researching symbolism for change, we discovered the Greek symbol for ‘Delta’ which represents change - the triangle. Adding yet another Greek meaning to the pre-existing word ‘Gnosis’ which is Greek for knowledge, we created an iconic symbol. Elongating the ‘M’ to showcase two foundational pillars and placing the triangle/delta symbol in the middle. Not only does it represent foundation and change, but there is the sense of connection, collaboration, teamwork and of course the circle ties it all together to demonstrate the strong united front. We have also added slight emphasize to ‘Meta’ to help potential or returning clients with pronunciation, as it visually breaks the word up.
“We found Amber through a referral from on of our senior consultants, and, although we did contact a couple of other graphic designers for information and quotes, Amber blew us away with her approach.
She was head and shoulders above the other firms in terms of her professionalism, her commitment to excellence, and how she packages and delivers her services. During her well-researched process, she helped us reconnect to the original purpose, motivations, and underlying values of our change management consulting practice. Everything she provided has made it easy for us to update our website and our other business materials. In fact, we are our "re-energized” brand to launch our updated business approach to how we work with our clients, our consultants and our business partners.
Our advice to other potential customers of Sweeney Curations would be that, even if you have to wait a little bit because of Amber's growing reputation, you won’t regret your decision as you will receive the highest level of customer service along with Amber’s personal commitment to the highest standards of results. She truly is the best of the best! ”