Janice Schier Real Estate Rebranded

While Janice Schier specializes in luxurious + lifestyle properties, she encompasses a very collaborative approach with her clients and other industry professionals. While designing her icon, we used the design principle of ‘closure’ where the JS are incomplete but your eyes will perceive a completed object.

Did you notice the nod to ‘us’ within the icon as well? Full disclosure this was unintentional but when the client noticed it, we loved how it tied into her collaborative approach and now it can’t be unseen. A rectangle is symbolic of structure and stability? This was our way of incorporating the imagery of real estate into her visual branding in a less than obvious way. If you are in the GTA or surrounding areas, be sure to reach out and connect with Janice Schier.