The Whole Nine Yards Landscaping Rebranded
Celebrating twelve years in business, owner of The Whole Nine Yards Landscaping Inc., Scott Cruickshank wanted to elevate his brand + strategy to further enhance the reputation and trust he has already ingrained within the community.
The fonts selected are modern, with a sense of movement and yet they remain professional and easy to read. The icon was developed to showcase not only the connection of interlock (by having the W9Y connected), but also the nature inspired side of outdoor landscapes. The 9 is centered and more prominent while the leaves (inspired by his wife and daughter) are intentionally placed to reach towards the right as a nod towards progression.
The Whole Nine Yards Landscaping Inc., is known for their near perfect installations, use of new products and materials, 3D designs, organization, clean work site, customer service and being on time. However, what stands out even further, is the reputation of the quality and hard work ethic brought forth to each job, not to mention the innovative designs that are brought to life by the W9Y team.